Portrait by Bruce Graham, www.brucegraham.art

ART BUSINESS Articles 3 min read

.ART: The Canvas of Modern Creativity and Recognition

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In the realm of art, unlike the structured accreditation found in professions like law or medicine, an artist’s identity is a personal manifesto, a declaration of creative existence. There’s no universal registry, no definitive list—being an artist is a subjective truth, affirmed by the individual and recognized by the audience. It’s about positioning oneself within the cultural landscape, where the name you build becomes your badge of honor. It’s this unique identity that resonates with onlookers, peers, and critics, shaping an artist’s journey and legacy. As such, the .ART domain has become a beacon for artists, a digital space where they can claim their name and solidify their presence in the art world. 

Among the luminaries who have embraced .ART are those whose works are currently on show at major global institutions, affirming that their digital identity is as pivotal as their physical exhibitions.

Marina Abramović at the Royal Academy of Arts 

Marina Abramović’s retrospective at the Royal Academy of Arts (London), open till January 1st, 2024, is a historic event, marking the first time a female artist has been honored in such a manner by the institution. Documenting her performances since the 1970s, the exhibition showcases Abramović’s journey, where she has often risked her well-being to test the extremes of human endurance. Her work transcends the label of performance art, challenging both the artist and the audience with its raw confrontational power. The Marina Abramović Institute (MAI), with its digital presence at www.mai.art, mirrors this ethos by preserving the history of performance art and fostering new explorations in immaterial art forms.

Marina Abramović is a renowned performance artist whose Institute has found its digital home at www.mai.art

El Anatsui at Tate Modern 

El Anatsui’s “Behind the Red Moon” at Tate Modern in London (on display till April 14th, 2024) is a monumental testament to the transformative power of art. His sculptural installations, created from thousands of metal bottle tops, weave together narratives of history, trade, and encounter. The Ghanaian sculptor’s work, officially represented online at www.elanatsui.art, is a dance of color, shape, and texture that invites viewers to reflect on the complex interplay between Africa and Europe, between past and present. Anatsui’s installations are not just visually stunning; they are a dialogue with the material itself, revealing the spiritual and physical properties that challenge our perceptions of traditional sculpture.

El Anatsui (www.elanatsui.art) is a Ghanaian sculptor and one of the most highly acclaimed artists in Africa’s history.

Matt Collishaw at Kew Gardens

Matt Collishaw’s exhibition “Petrichor” at the Shirley Sherwood Gallery of Botanical Art in Kew Gardens is a fusion of art and nature, running till April 2024. Collishaw, a key figure among the Young British Artists, presents a series of works that explore the intricate dance between the natural world and its artistic depiction. The highlight of the exhibition is “Heterosis,” a dynamic NFT collection that allows for the creation of digital flowers, reflecting the speculative intrigue of the 17th-century tulip mania. This innovative project is featured on www.og.art, a platform that revolutionizes art collection by offering dynamic NFTs that evolve over time. Here, art is not static but a living entity that invites continuous interaction, symbolizing the ever-growing connection between art, technology, and community.

Matt Collishaw’s dynamic NFT collection Heterosis can be found at www.og.art

The 14th Shanghai Biennale

The Shanghai Biennale stands as a beacon of contemporary art, and this year’s edition is no exception. With the theme of humanity’s intricate connection to the cosmos, the biennale stretches beyond the physical confines of the Power Station of Art. Its digital counterpart, www.cosmoscinema.art, will offer a virtual space that complements and expands the reach of the exhibition from November 15th onwards. Curated by Anton Vidokle, the biennale delves into cosmology and social structures, inviting a global audience to partake in a conversation that bridges art, science, and the collective human experience.

Shanghai Biennale is the most established biennale in China and this year it will be hosting its digital presence at www.cosmoscinema.art

In today’s digital-first landscape, carving out an artistic identity is as crucial online as it is in the studio or gallery. A .ART domain serves as a hallmark of this identity, setting an artist apart from the crowd with a name that echoes their creative vision. But it doesn’t end there; a matching email address such as [email protected] becomes an extension of this professional persona, offering a level of credibility and seriousness that generic email services lack. This digital toolkit—domain and email alike—ensures that an artist’s digital footprint is as considered and curated as their exhibitions. When someone searches for your art, they find not just a body of work, but a crafted digital presence that reflects the uniqueness and professionalism of the artist behind it. 

With .ART, an artist’s name transcends being just a label; it evolves into an integral part of their artistic expression and legacy. Get your .ART today

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